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Research Poster Content & Context

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When creating a research poster, it is important to consider the various contexts related to the presentation of your information. Make sure you have a message, medium, and materiality in mind when creating your research poster. This will provide the reader context within your content. Some questions you may take into consideration while constructing your research poster are outlined below:

Message 

  • Who is your audience?
  • What are you trying to communicate to them?
  • What is the main idea or most important message that you want to convey with your research poster?
  • How can you make it interesting and compelling to others? 

Medium 

  • Where are you presenting this information?
  • What delivery method will you be using to share your work? 
  • Will your content be presented in-person or virtually?
  • How can you visually share your research with your audience?
  • Should you use charts, graphs, tables, or images to present your data?
  • Will you be answering any questions during or after your poster presentation?

Materiality 

  • What is the importance of this information? 
  • Why is your research topic relevant to your audience or field of study?
  • How is it applicable beyond these contexts?