One way to learn about a company and what it values is to refer to your university's career center. Most universities have a career center to help their student population with the transition to the professional world. Because of their connections to different businesses and industries, a career center may be a good place to ask about a company's values.

There are really two connections to search for:

• Ask if the employees at the career center know anything about the company you are interested in.
• Ask if the university has connections with that company (does it visit the career fairs?).

Even if the career center has no connection with the company, they may be able to point you in the right direction to learn more and prepare to write your cover letter.