Purdue Online Writing Lab
Apply to Liberal Arts
OWL logo

Welcome to the Purdue OWL

This page is brought to you by the OWL at Purdue University. When printing this page, you must include the entire legal notice.



Copyright ©1995-2018 by The Writing Lab & The OWL at Purdue and Purdue University. All rights reserved. This material may not be published, reproduced, broadcast, rewritten, or redistributed without permission. Use of this site constitutes acceptance of our terms and conditions of fair use.


How do I research corporate websites?

Summary:

Before you start to write a cover letter, you should gather information about yourself, the company, and the job. This page will help you learn what kind of information to find, where to find it, and how and why to use that information to "sell yourself" in a cover letter.

One way to learn about a company (or non-profit/educational institutions) and their values (in their employees and their work results) is to read the company's website. Here are some tips on how and what to research:

  • Use a search engine (like google.com) if you do not know a company's web address
  • Type the name of the company into the search bar, and it should take you to the site
  • Look for key words describing the company and its employees (progressive, innovative, caring, conservative)
  • Remember that repeated words reveal particularly strong values (you might want to talk about these values in your cover letter)

Once you find examples of the skills and qualifications the company values, you know what skills to describe in your cover letter. As with the job ads, a corporate website only gives you the key words. You now have to supply your cover letter with proof that you possess some of these "key words" by describing a few experiences.

Apply to Liberal Arts

Copyright ©1995-2018 by The Writing Lab & The OWL at Purdue and Purdue University. All rights reserved. This material may not be published, reproduced, broadcast, rewritten, or redistributed without permission. Use of this site constitutes acceptance of our terms and conditions of fair use.