
Welcome to the Purdue OWL
This page is brought to you by the OWL at Purdue University. When printing this page, you must include the entire legal notice.
Copyright ©1995-2018 by The Writing Lab & The OWL at Purdue and Purdue University. All rights reserved. This material may not be published, reproduced, broadcast, rewritten, or redistributed without permission. Use of this site constitutes acceptance of our terms and conditions of fair use.
Note for Purdue Students: Schedule a consultation at the on-campus writing lab to get more in-depth writing help from one of our tutors.
Aristotle's Rhetorical Situation
Summary:
This presentation is designed to introduce your students to a variety of factors that contribute to strong, well-organized writing. This presentation is suitable for the beginning of a composition course or the assignment of a writing project in any class.
Rhetorical Concepts
Many people have heard of the rhetorical concepts of logos, ethos, and pathos even if they do not necessarily know what they fully mean. These three terms, along with kairos and telos, were used by Aristotle to help explain how rhetoric functions. In ancient Greece, these terms corresponded with basic components that all rhetorical situations have.
Logos
Logos is frequently translated as some variation of “logic or reasoning,” but it originally referred to the actual content of a speech and how it was organized. Today, many people may discuss the logos qualities of a text to refer to how strong the logic or reasoning of the text is. But logos more closely refers to the structure and content of the text itself. In this resource, logos means “text.”
Ethos
Ethos is frequently translated as some variation of “credibility or trustworthiness,” but it originally referred to the elements of a speech that reflected on the particular character of the speaker or the speech’s author. Today, many people may discuss ethos qualities of a text to refer to how well authors portray themselves. But ethos more closely refers to an author’s perspective more generally. In this resource, ethos means “author.”
Pathos
Pathos is frequently translated as some variation of “emotional appeal,” but it originally referred to the elements of a speech that appealed to any of an audience’s sensibilities. Today, many people may discuss the pathos qualities of a text to refer to how well an author appeals to an audience’s emotions. Pathos as “emotion” is often contrasted with logos as “reason.” But this is a limited understanding of both pathos and logos; pathos more closely refers to an audience’s perspective more generally. In this resource, pathos means “audience.”
Telos
Telos is a term Aristotle used to explain the particular purpose or attitude of a speech. Not many people use this term today in reference to rhetorical situations; nonetheless, it is instructive to know that early rhetorical thinkers like Aristotle actually placed much emphasis on speakers having a clear telos. But audiences can also have purposes of their own that differ from a speaker’s purpose. In this resource, telos means “purpose.”
Kairos
Kairos is a term that refers to the elements of a speech that acknowledge and draw support from the particular setting, time, and place that a speech occurs. Though not as commonly known as logos, ethos, and pathos, the term kairos has been receiving wider renewed attention among teachers of composition since the mid-1980s. Although kairos may be well known among writing instructors, the term “setting” more succinctly and clearly identifies this concept for contemporary readers. In this resource, kairos means “setting.”
Current Elements of Rhetorical Situations
All of these terms (text, author, audience, purpose, and setting) are fairly loose in their definitions and all of them affect each other. Also, all of these terms have specific qualities that affect the ways that they interact with the other terms. Below, you’ll find basic definitions of each term, a brief discussion of the qualities of each term, and then finally, a series of examples illustrating various rhetorical situations.
- Navigation
- Purdue OWL
- General Writing
- General Writing Introduction
- Writing Style
- The Writing Process
- The Writing Process Introduction
- Writing Task Resource List: What Do You Need To Write?
- Invention: Starting the Writing Process
- Prewriting (Invention)
- Organization & the CARS Model
- Writer's Block
- Stasis Theory
- Creating a Thesis Statement, Thesis Statement Tips
- Developing an Outline
- Reverse Outlining
- Proofreading
- Time Management: Conquering Long Assignments
- Writing with Feedback
- Academic Writing
- Academic Writing Introduction
- The Rhetorical Situation
- Establishing Arguments
- Logic in Argumentative Writing
- Historical Perspectives on Argumentation
- Paragraphs and Paragraphing
- Essay Writing
- Conciseness
- Paramedic Method
- Reverse Paramedic Method
- Adding Emphasis
- Sentence Variety
- Using Appropriate Language
- Active and Passive Voice
- Email Etiquette
- Email Etiquette for Students
- Using Foreign Languages in Academic Writing in English
- Public Speaking and Presentations
- Learning from Lectures
- Common Writing Assignments
- Common Writing Assignments Introduction
- Understanding Writing Assignments
- Argument Papers
- Research Papers
- Research Posters
- Exploratory Papers
- Annotated Bibliographies
- Book Reports
- Definitions
- Essays for Exams
- Book Reviews
- Mechanics
- Mechanics Introduction
- Higher, Lower Order Concerns
- Sentence Clarity
- Parts of Speech Overview
- Sentence Clarity Presentation
- Sentence Fragments
- Transitions and Transitional Devices
- Dangling Modifiers and How To Correct Them
- Parallel Structure
- Two-Part (Phrasal) Verbs (Idioms)
- Capitals: Help with Capitals
- Gerunds, Participles, and Infinitives
- Grammar
- Grammar Introduction
- Spelling: Common Words that Sound Alike
- Numbers: Writing Numbers
- Adjective or Adverb
- How to Use Adjectives and Adverbs
- Appositives
- Articles: A versus An
- How to Use Articles (a/an/the)
- Prepositions
- Pronouns
- Relative Pronouns
- Count and Noncount Nouns
- Subject/Verb Agreement
- Verb Tenses
- Active Verb Tenses
- Irregular Verbs
- That vs. Which
- Punctuation
- Punctuation Introduction
- Punctuation
- Sentence Punctuation Patterns
- Independent and Dependent Clauses
- Conquering the Comma Presentation
- Commas
- Apostrophe Introduction
- Hyphen Use
- Quotation Marks
- Visual Rhetoric
- Visual Rhetoric Introduction
- Visual Rhetoric
- Analyzing Visual Documents
- Using Fonts with Purpose
- Color Theory Presentation
- Designing Effective PowerPoint Presentations
- Data Visualization
- Undergraduate Applications
- Undergraduate Applications Introduction
- Advice from Undergraduate Admissions Officers
- Undergraduate Application Timeline and Additional Resources
- Graduate School Applications
- Graduate School Applications Introduction
- Overview
- Researching Programs
- Statements of Purpose
- Requesting Recommendation Letters
- Writing a Research Statement
- Personal Correspondence
- Community Engaged Writing
- General Writing FAQs
- Research and Citation
- Research and Citation Resources
- Conducting Research
- Conducting Research Introduction
- Research Overview
- Conducting Primary Research
- Evaluating Sources of Information
- Searching Online
- Internet References
- Archival Research
- Writing a Literature Review
- Using Research
- Using Research Introduction
- Quoting, Paraphrasing, and Summarizing
- Paraphrase Exercises
- Writing with Statistics
- Strategies for Fair Use
- Writing Scientific Abstracts Presentation
- Resources for Documenting Sources in the Disciplines
- APA Style (7th Edition)
- APA Style Introduction
- APA Overview and Workshop
- APA Formatting and Style Guide (7th Edition)
- General Format
- In-Text Citations: The Basics
- In-Text Citations: Author/Authors
- Reference List: Basic Rules
- Reference List: Author/Authors
- Reference List: Articles in Periodicals
- Reference List: Books
- Reference List: Other Print Sources
- Reference List: Electronic Sources
- Reference List: Audiovisual Media
- Reference List: Other Non-Print Sources
- APA Legal References
- Footnotes & Appendices
- Numbers and Statistics
- Additional Resources
- APA Headings and Seriation
- APA PowerPoint Slide Presentation
- APA Sample Paper
- APA Tables and Figures
- APA Classroom Poster
- Changes in the 7th Edition
- General APA FAQs
- MLA Style
- MLA Style Introduction
- MLA Overview and Workshop
- MLA Formatting and Style Guide
- General Format
- MLA Formatting and Style Guide
- MLA In-Text Citations: The Basics
- MLA Formatting Lists
- MLA Formatting Quotations
- MLA Endnotes and Footnotes
- MLA Works Cited Page: Basic Format
- MLA Works Cited Page: Books
- MLA Works Cited Page: Periodicals
- MLA Works Cited: Electronic Sources
- MLA Works Cited: Other Common Sources
- MLA Additional Resources
- MLA Abbreviations
- MLA Sample Works Cited Page
- MLA Sample Paper
- MLA Tables, Figures, and Examples
- MLA PowerPoint Presentation
- MLA FAQs
- MLA Classroom Poster
- MLA 9th Edition Changes
- MLA 8th Edition Changes
- Chicago Style
- CMOS Introduction
- CMOS Overview and Workshop
- CMOS Formatting and Style Guide
- Chicago Manual of Style 17th Edition
- General Format
- Books
- Periodicals
- Web Sources
- Audiovisual Recordings and Other Multimedia
- Interviews, Personal Communication
- Legal, Public and Unpublished Materials
- Bluebook Citation for Legal Materials
- Miscellaneous Sources
- CMOS Author Date Sample Paper
- CMOS NB Sample Paper
- CMOS NB PowerPoint Presentation
- CMOS Author Date PowerPoint Presentation
- CMOS Author Date Classroom Poster
- CMOS NB Classroom Poster
- IEEE Style
- AMA Style
- ASA Style
- APA Style (6th Edition)
- APA Style Introduction
- APA Overview and Workshop
- APA Formatting and Style Guide (6th Edition)
- General Format
- In-Text Citations: The Basics
- In-Text Citations: Author/Authors
- Footnotes and Endnotes
- Reference List: Basic Rules
- Reference List: Author/Authors
- Reference List: Articles in Periodicals
- Reference List: Books
- Reference List: Other Print Sources
- Reference List: Electronic Sources
- Reference List: Other Non-Print Sources
- Additional Resources
- Types of APA Papers
- APA Stylistics: Avoiding Bias
- APA Stylistics: Basics
- APA Headings and Seriation
- APA PowerPoint Slide Presentation
- APA Sample Paper
- APA Tables and Figures 1
- APA Tables and Figures 2
- APA Abbreviations
- Numbers in APA
- Statistics in APA
- APA Classroom Poster
- APA Changes 6th Edition
- General APA FAQs
- Using Citation Generators Responsibly
- Using Paper Checkers Responsibly
- Style Manual Glossary
- Avoiding Plagiarism
- Teacher and Tutor Resources
- Writing Instructors
- Writing Instructors Introduction
- Parents
- Grades 7-12 Instructors and Students
- Non-Purdue Users
- Purdue Instructors and Students
- Adult Basic Education
- Writing Across the Curriculum: An Introduction
- Creative Nonfiction in Writing Courses
- Poetry in Writing Courses
- Teaching Detailed Writing and Procedural Transitions
- Teaching OSDDP: A Guide for Professional Writing Instructors
- Email Etiquette for Professors
- Writing Letters of Recommendation for Students
- Writing Tutors
- Writing Tutors Introduction
- Meeting One-on-One with Students
- Tutoring a Résumé
- Tutoring Cover Letters
- Tutoring Creative Writing Students
- Tutoring Lab Reports
- Tutoring Grammar
- Tutoring Deaf Clients
- Teaching Resources
- Teaching Resources
- Remote Teaching Resources
- Remote Teaching Resource Portal
- Technology in the Writing Classroom
- Adapting Projects to Online Classrooms
- Sharing and Presenting Work in Remote Classrooms
- Teleconferencing in the Writing Classroom
- Cloud-Based Platforms in the Writing Classroom
- Remote Peer Review Strategies
- Writing Prompts for Analyzing Nonfiction
- Nonfiction Analysis Framework
- Writing Prompts for Analyzing Fiction
- Activities for Remote Creative Writing Classrooms
- Discussion Forum Practices for Creative Writing Classes
- Conducting an Interview Presentation
- Writing Process Presentation
- Organizing Your Argument Presentation
- Peer Review Presentation
- Visual Rhetoric Slide Presentation
- Writing a Literary Analysis Presentation
- Effective Persuasion Presentation
- Teaching and Assessing Grammar
- Analytical Research Project Presentation
- OWL Video Offerings for Instructors
- Conducting an Interview Presentation
- Job Acceptance Letter Presentation
- Invention Presentation
- Preventing Plagiarism
- Preventing Plagiarism Introduction
- Contextualizing Plagiarism
- Contextualizing Plagiarism
- Truth or Consequences
- Handout: Truth or Consequences
- The Big Picture
- Authorship and Popular Plagiarism
- Copyright and Plagiarism
- Handout: Copyright and Plagiarism
- Collaborative Authorship
- Handout: Collaborative Authorship
- Defining Our Terms
- Class Plagiarism Policy
- Comparing Policies
- Handout: Comparing Policies
- Avoiding Plagiarism
- Avoiding Plagiarism
- Summarizing, Paraphrasing, and Quoting
- Peer Summarizing
- Anonymous Paraphrasing
- Paraphrasing from Media
- Handout: Paraphrasing from Media
- Using In-text Citations
- Handout: Using In-text Citations
- Quoting Others
- Handout: Quoting Others
- Summary, Paraphrase, and Quotation in Context
- Handout: Summary, Paraphrase, and Quotation in Context
- Translingual Writing
- Writing in the Engineering Classroom
- Why Include Writing in Engineering Courses?
- Using Bloom’s Taxonomy
- Types of Writing Assignments for Engineering Courses
- Conceptual Writing Prompts
- Explain-a-Problem Writing Prompts
- How Stuff Works Writing Prompts
- Real-World Example Writing Prompts
- Design-a-Problem Writing Prompts
- Open-Ended Design Writing Prompts
- Writing Tips for Students
- Assessment and Feedback of Engineering Writing
- Research Team
- OWL Presentation Mode
- Writing Instructors
- Graduate Writing
- Introduction to Graduate Writing
- Graduate Writing Topics
- Graduate Writing Genres
- Thesis & Dissertation
- Subject-Specific Writing
- Professional, Technical Writing
- Professional, Technical Writing Introduction
- Workplace Writers
- Effective Workplace Writing
- Audience Analysis
- Prioritizing Your Concerns for Effective Business Writing
- Parallel Structure
- Activity and Postmortem Reports
- Tone in Business Writing
- HATS: A Design Procedure for Routine Business Documents
- Basic Business Letters
- Accentuating the Positives
- Memos
- Four Point Action Closing
- Grant Writing
- Donation Request Letters
- Technical Reports & Report Abstracts
- White Papers
- Revision in Business Writing
- Business Writing for Administrative and Clerical Staff
- Writing in Literature
- Writing in Literature Introduction
- Writing About Film
- Literary Terms
- Literary Theory and Schools of Criticism
- Introduction to Literary Theory
- Moral Criticism, Dramatic Construction
- Formalism
- Psychoanalytic Criticism
- Marxist Criticism
- Reader-Response Criticism
- Structuralism and Semiotics
- Postmodern Criticism
- New Historicism, Cultural Studies
- Post-Colonial Criticism
- Feminist Criticism
- Gender Studies and Queer Theory
- Ecocriticism
- Critical Race Theory
- Critical Disability Studies
- Writing About Fiction
- Writing About Literature
- Writing in Literature (Detailed Discussion)
- Writing About Poetry
- Image in Poetry
- Professional, Technical Writing