
Welcome to the Purdue OWL
This page is brought to you by the OWL at Purdue University. When printing this page, you must include the entire legal notice.
Copyright ©1995-2018 by The Writing Lab & The OWL at Purdue and Purdue University. All rights reserved. This material may not be published, reproduced, broadcast, rewritten, or redistributed without permission. Use of this site constitutes acceptance of our terms and conditions of fair use.
Rhetorical Awareness and User-Centered Design
Summary:
This resource explains the two dominant ideas in professional writing that will help you produce persuasive, usable résumés, letters, memos, reports, white papers, etc. This section outlines the concepts of rhetorical awareness and user-centered design, provides examples of these ideas, and it contains a glossary of terms.
In the last twenty years, two important ideas have developed that help professionals compose effective workplace writing:
- Rhetorical awareness
- User-centered design (also known as the reader-centered approach).
Rhetorical Awareness
The idea of rhetorical awareness for workplace writing includes the following concepts:
- Workplace writing is persuasive. For example, when a writer composes a résumé, the persuasive goal is to get a job interview. Similarly, a report writer may need to persuade a client to take action to improve work conditions ensuring employee safety and timely production
- Workplace writing, since it's persuasive, must consider the rhetorical situation:
- Purpose (why the document is being written, the goals of the document)
- Audience (who will read the document, includes shadow readers-unintended audiences who might read your work)
- Stakeholders (who may be affected by the document or project)
- Context (the background of and situation in which the document is created).
Through rhetorical awareness, professional communication has shifted from a genre-based approach, which focused on learning and reproducing forms or templates of documents, to thinking about the goals and situations surrounding the need to write. While professional writing still uses reports, white papers, etc., authors should approach these texts considering the rhetorical situation rather than considering documents as isolated work.
User-Centered Design
Concepts
The idea of user-centered design includes the following concepts:
- Always consider and think about your audience
- Consider your readers based on:
- their expectations. What information do your readers expect to get? What can be provided to your readers?
- their characteristics. Who, specifically, is reading the work? Is the audience part of the decision making process? Will stakeholders read the work? Or is the audience a mixture of decision makers, stakeholders, and shadow readers? What organizational positions does the audience hold and how might this affect document expectations?
- their goals. What are your readers planning to accomplish? What should be included in your documents so that your readers get the information they need?
- their context. For what type of situation do the readers need this information?
- Identify information readers will need and make that information easily accessible and understandable
- User-centered documents must be usable, so consider how the document will be used rather than just how it will be read. For example, if a writer wants information regarding MLA formatting for an essay, s/he needs this information quickly in order to start work. The MLA information must be easily accessible, so the author can find, read, and understand it to begin writing
- Make your documents persuasive (see Rhetorical Awareness above).
By adopting user-centered design, workplace writing focuses on the expectations, goals, situations, and needs of the readers. Closely related to user-centered design is participatory design, which aligns users with designers in a collaborative relationship.
See our Audience Analysis handout for more information on researching your readers.
- Navigation
- Purdue OWL
- General Writing
- General Writing Introduction
- Writing Style
- The Writing Process
- The Writing Process Introduction
- Writing Task Resource List: What Do You Need To Write?
- Invention: Starting the Writing Process
- Prewriting (Invention)
- Organization & the CARS Model
- Writer's Block
- Stasis Theory
- Creating a Thesis Statement, Thesis Statement Tips
- Developing an Outline
- Reverse Outlining
- Proofreading
- Time Management: Conquering Long Assignments
- Writing with Feedback
- Academic Writing
- Academic Writing Introduction
- The Rhetorical Situation
- Establishing Arguments
- Logic in Argumentative Writing
- Historical Perspectives on Argumentation
- Paragraphs and Paragraphing
- Essay Writing
- Conciseness
- Paramedic Method
- Reverse Paramedic Method
- Adding Emphasis
- Sentence Variety
- Using Appropriate Language
- Active and Passive Voice
- Email Etiquette
- Email Etiquette for Students
- Using Foreign Languages in Academic Writing in English
- Public Speaking and Presentations
- Learning from Lectures
- Common Writing Assignments
- Common Writing Assignments Introduction
- Understanding Writing Assignments
- Argument Papers
- Research Papers
- Research Posters
- Exploratory Papers
- Annotated Bibliographies
- Book Reports
- Definitions
- Essays for Exams
- Book Reviews
- Mechanics
- Mechanics Introduction
- Higher, Lower Order Concerns
- Sentence Clarity
- Parts of Speech Overview
- Sentence Clarity Presentation
- Sentence Fragments
- Transitions and Transitional Devices
- Dangling Modifiers and How To Correct Them
- Parallel Structure
- Two-Part (Phrasal) Verbs (Idioms)
- Capitals: Help with Capitals
- Gerunds, Participles, and Infinitives
- Grammar
- Grammar Introduction
- Spelling: Common Words that Sound Alike
- Numbers: Writing Numbers
- Adjective or Adverb
- How to Use Adjectives and Adverbs
- Appositives
- Articles: A versus An
- How to Use Articles (a/an/the)
- Prepositions
- Pronouns
- Relative Pronouns
- Count and Noncount Nouns
- Subject/Verb Agreement
- Verb Tenses
- Active Verb Tenses
- Irregular Verbs
- That vs. Which
- Punctuation
- Punctuation Introduction
- Punctuation
- Sentence Punctuation Patterns
- Independent and Dependent Clauses
- Conquering the Comma Presentation
- Commas
- Apostrophe Introduction
- Hyphen Use
- Quotation Marks
- Visual Rhetoric
- Visual Rhetoric Introduction
- Visual Rhetoric
- Analyzing Visual Documents
- Using Fonts with Purpose
- Color Theory Presentation
- Designing Effective PowerPoint Presentations
- Data Visualization
- Undergraduate Applications
- Undergraduate Applications Introduction
- Advice from Undergraduate Admissions Officers
- Undergraduate Application Timeline and Additional Resources
- Graduate School Applications
- Graduate School Applications Introduction
- Overview
- Researching Programs
- Statements of Purpose
- Requesting Recommendation Letters
- Writing a Research Statement
- Personal Correspondence
- Community Engaged Writing
- Media File Index
- General Writing FAQs
- Research and Citation
- Research and Citation Resources
- Conducting Research
- Conducting Research Introduction
- Research Overview
- Conducting Primary Research
- Evaluating Sources of Information
- Searching Online
- Internet References
- Archival Research
- Writing a Literature Review
- Using Research
- Using Research Introduction
- Quoting, Paraphrasing, and Summarizing
- Paraphrase Exercises
- Writing with Statistics
- Strategies for Fair Use
- Citation Style Chart
- Writing Scientific Abstracts Presentation
- Resources for Documenting Sources in the Disciplines
- APA Style (7th Edition)
- APA Style Introduction
- APA Overview and Workshop
- APA Formatting and Style Guide (7th Edition)
- Footnotes & Appendices
- General Format
- In-Text Citations: The Basics
- In-Text Citations: Author/Authors
- Reference List: Basic Rules
- Reference List: Author/Authors
- Reference List: Articles in Periodicals
- Reference List: Books
- Reference List: Other Print Sources
- Reference List: Electronic Sources
- Reference List: Audiovisual Media
- Reference List: Other Non-Print Sources
- APA Legal References
- Additional Resources
- Numbers and Statistics
- APA Headings and Seriation
- APA PowerPoint Slide Presentation
- APA Sample Paper
- APA Tables and Figures
- APA Classroom Poster
- Changes in the 7th Edition
- General APA FAQs
- MLA Style
- MLA Style Introduction
- MLA Overview and Workshop
- MLA Formatting and Style Guide
- General Format
- MLA Formatting and Style Guide
- MLA In-Text Citations: The Basics
- MLA Formatting Quotations
- MLA Endnotes and Footnotes
- MLA Works Cited Page: Basic Format
- MLA Works Cited Page: Books
- MLA Works Cited Page: Periodicals
- MLA Works Cited: Electronic Sources
- MLA Works Cited: Other Common Sources
- MLA Additional Resources
- MLA Abbreviations
- MLA Sample Works Cited Page
- MLA Sample Paper
- MLA Tables, Figures, and Examples
- MLA PowerPoint Presentation
- MLA FAQs
- MLA Classroom Poster
- MLA 8th Edition Changes
- Chicago Style
- CMOS Introduction
- CMOS Overview and Workshop
- CMOS Formatting and Style Guide
- Chicago Manual of Style 17th Edition
- General Format
- Books
- Periodicals
- Web Sources
- Audiovisual Recordings and Other Multimedia
- Interviews, Personal Communication
- Legal, Public and Unpublished Materials
- Bluebook Citation for Legal Materials
- Miscellaneous Sources
- CMOS Author Date Sample Paper
- CMOS NB Sample Paper
- CMOS NB PowerPoint Presentation
- CMOS Author Date PowerPoint Presentation
- CMOS Author Date Classroom Poster
- CMOS NB Classroom Poster
- IEEE Style
- AMA Style
- ASA Style
- APA Style (6th Edition)
- APA Style Introduction
- APA Overview and Workshop
- APA Formatting and Style Guide (6th Edition)
- General Format
- In-Text Citations: The Basics
- In-Text Citations: Author/Authors
- Footnotes and Endnotes
- Reference List: Basic Rules
- Reference List: Author/Authors
- Reference List: Articles in Periodicals
- Reference List: Books
- Reference List: Other Print Sources
- Reference List: Electronic Sources
- Reference List: Other Non-Print Sources
- Additional Resources
- Types of APA Papers
- APA Stylistics: Avoiding Bias
- APA Stylistics: Basics
- APA Headings and Seriation
- APA PowerPoint Slide Presentation
- APA Sample Paper
- APA Tables and Figures 1
- APA Tables and Figures 2
- APA Abbreviations
- Numbers in APA
- Statistics in APA
- APA Classroom Poster
- APA Changes 6th Edition
- General APA FAQs
- Using Citation Generators Responsibly
- Using Paper Checkers Responsibly
- Style Manual Glossary
- Avoiding Plagiarism
- Teacher and Tutor Resources
- Writing Instructors
- Writing Instructors Introduction
- Parents
- Grades 7-12 Instructors and Students
- Non-Purdue Users
- Purdue Instructors and Students
- Adult Basic Education
- Writing Across the Curriculum: An Introduction
- Creative Nonfiction in Writing Courses
- Poetry in Writing Courses
- Teaching Detailed Writing and Procedural Transitions
- Teaching OSDDP: A Guide for Professional Writing Instructors
- Email Etiquette for Professors
- Writing Letters of Recommendation for Students
- Writing Tutors
- Writing Tutors Introduction
- Meeting One-on-One with Students
- Tutoring a Résumé
- Tutoring Cover Letters
- Tutoring Creative Writing Students
- Tutoring Lab Reports
- Tutoring Grammar
- Tutoring Deaf Clients
- Teaching Resources
- Teaching Resources
- Remote Teaching Resources
- Remote Teaching Resource Portal
- Technology in the Writing Classroom
- Adapting Projects to Online Classrooms
- Sharing and Presenting Work in Remote Classrooms
- Teleconferencing in the Writing Classroom
- Cloud-Based Platforms in the Writing Classroom
- Remote Peer Review Strategies
- Writing Prompts for Analyzing Nonfiction
- Nonfiction Analysis Framework
- Writing Prompts for Analyzing Fiction
- Activities for Remote Creative Writing Classrooms
- Discussion Forum Practices for Creative Writing Classes
- Conducting an Interview Presentation
- Writing Process Presentation
- Organizing Your Argument Presentation
- Peer Review Presentation
- Visual Rhetoric Slide Presentation
- Writing a Literary Analysis Presentation
- Effective Persuasion Presentation
- Teaching and Assessing Grammar
- Analytical Research Project Presentation
- OWL Video Offerings for Instructors
- Conducting an Interview Presentation
- Job Acceptance Letter Presentation
- Invention Presentation
- Preventing Plagiarism
- Preventing Plagiarism Introduction
- Contextualizing Plagiarism
- Contextualizing Plagiarism
- Truth or Consequences
- Handout: Truth or Consequences
- The Big Picture
- Authorship and Popular Plagiarism
- Copyright and Plagiarism
- Handout: Copyright and Plagiarism
- Collaborative Authorship
- Handout: Collaborative Authorship
- Defining Our Terms
- Class Plagiarism Policy
- Comparing Policies
- Handout: Comparing Policies
- Avoiding Plagiarism
- Avoiding Plagiarism
- Summarizing, Paraphrasing, and Quoting
- Peer Summarizing
- Anonymous Paraphrasing
- Paraphrasing from Media
- Handout: Paraphrasing from Media
- Using In-text Citations
- Handout: Using In-text Citations
- Quoting Others
- Handout: Quoting Others
- Summary, Paraphrase, and Quotation in Context
- Handout: Summary, Paraphrase, and Quotation in Context
- Translingual Writing
- Writing in the Engineering Classroom
- Why Include Writing in Engineering Courses?
- Using Bloom’s Taxonomy
- Types of Writing Assignments for Engineering Courses
- Conceptual Writing Prompts
- Explain-a-Problem Writing Prompts
- How Stuff Works Writing Prompts
- Real-World Example Writing Prompts
- Design-a-Problem Writing Prompts
- Open-Ended Design Writing Prompts
- Writing Tips for Students
- Assessment and Feedback of Engineering Writing
- Research Team
- OWL Presentation Mode
- Writing Instructors
- Graduate Writing
- Announcement
- Introduction to Graduate Writing
- Graduate Writing Topics
- Graduate Writing Genres
- Thesis & Dissertation
- Subject-Specific Writing
- Professional, Technical Writing
- Professional, Technical Writing Introduction
- Workplace Writers
- Effective Workplace Writing
- Audience Analysis
- Prioritizing Your Concerns for Effective Business Writing
- Parallel Structure
- Activity and Postmortem Reports
- Tone in Business Writing
- HATS: A Design Procedure for Routine Business Documents
- Basic Business Letters
- Accentuating the Positives
- Memos
- Four Point Action Closing
- Grant Writing
- Donation Request Letters
- Technical Reports & Report Abstracts
- White Papers
- Revision in Business Writing
- Business Writing for Administrative and Clerical Staff
- Writing in Literature
- Writing in Literature Introduction
- Writing About Film
- Literary Terms
- Literary Theory and Schools of Criticism
- Introduction to Literary Theory
- Moral Criticism, Dramatic Construction
- Formalism
- Psychoanalytic Criticism
- Marxist Criticism
- Reader-Response Criticism
- Structuralism and Semiotics
- Postmodern Criticism
- New Historicism, Cultural Studies
- Post-Colonial Criticism
- Feminist Criticism
- Gender Studies and Queer Theory
- Ecocriticism
- Critical Race Theory
- Critical Disability Studies
- Writing About Fiction
- Writing About Literature
- Writing in Literature (Detailed Discussion)
- Professional, Technical Writing