Reading and Action Stage

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Summary:
Audience Analysis: Building Information About Your Readers? discusses your communication's complex audience and provides key questions you can ask to determine readers' needs, values, and attitudes. This section also provides useful charts to help you with your audience analysis.
Reading Stage
The following graphics illustrate the reading stage where your communication might be read by a number of people including your primary audience, secondary audience, and shadow readers:

Reading Stage

Reading Stage (Detailed)
Action Stage
The following graphic illustrates the action stage where your communication's information might lead to decisions, which in turn, can lead to action that influences the lives of your stakeholders. In a user-centered writing process, decision makers and stakeholders will provide feedback to help you further revise your communication:

Action Stage
References
Anderson, Paul V. Technical Communication: A Reader-Centered Approach. 6th ed. Boston: Thomson-Wadsworth, 2007.
Johnson-Sheehan, Richard. Technical Communication Today. New York: Pearson-Longman, 2005.