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Should I show off my knowledge of the company?

Summary:

This page provides a down-and-dirty guide to writing cover letters. Here you will find brief answers and lists of what you should include in a cover letter, how to order and format such a letter, and what to do before sending it out.

While it is important to use your knowledge of a company to show how you are a good match, you do not want to talk just about them. The cover letter should focus on your ability to meet a company's needs. For example:

American Advertising is committed to providing its clients with superior customer satisfaction and one-on-one collaboration. My experience shows that I can work with people from different backgrounds and cultures: I know how to put customer satisfaction first.

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Copyright ©1995-2018 by The Writing Lab & The OWL at Purdue and Purdue University. All rights reserved. This material may not be published, reproduced, broadcast, rewritten, or redistributed without permission. Use of this site constitutes acceptance of our terms and conditions of fair use.